A good way to help your business stand out on social media is by creating a LinkedIn profile. Many people have not created one yet, and it’s time that you do! But don’t just create any old profile; make sure you include these ten tips in order to get the most out of your account.
– Add a Profile Picture
– Have an Engaging Headline and Summary that Reflects Your Business’s Mission, Values, or Strengths
How to: – Include your most important social media accounts in the account section of LinkedIn (Twitter, Facebook) so people can find you easily on these sites too; it is also good for search engine optimization purposes. This will make sure people are able to see all of your content without much difficulty.- Make sure they know how to contact you by listing out any relevant email address under “Contact Information” in order to keep communication with clients open and easy.
– Add a link to your website in the “URL” field, and make sure you give it its own line.
– Be specific with keywords so people can find your profile when they are looking for someone like you on LinkedIn; these should be phrases that describe what makes you different from others who do similar work or list them as skills
Keep reading: how to set up your account section of LinkedIn (your summary, headline, social media connections); which fields should include links and where they should go.”
– Make sure they know how to contact you by listing out any relevant email address under “Contact Information” in order to keep communication with clients open and easy.
– Be sure to include a picture of yourself in the “photo” section so people can instantly see you when they search for your profile.
– Fill out all sections, including education and work history as listing these shows that you are credible and have been around awhile.”
A top ten list of tips and tricks for business profiles on LinkedIn:
Make It Yours – When creating your company page on LinkedIn, it’s important to make it personal by adding what makes your company different from others who do similar work or list them as skills with phrases like “We specialize in XYZ”. This will attract clients who may not be looking for someone like everyone else but want more specific services than those offered by other companies.
Use Your “Headshot” – One of the most important things on your profile is to fill in the section for a headshot. LinkedIn will use this photo as an example when people search for you and it’s what other members will see before deciding whether or not they want to connect with you.
Fill In All Sections Completely, Including Education And Work History – When creating your company page on LinkedIn, it’s important to be complete so that potential clients know who they are hiring. Include education and work history in addition to any certifications or recognition received by highlighting them under Skills & Experience.”
Create A Company Page – Unlike other social networks, LinkedIn is mainly geared towards business use. Creating a company page allows you to post your products or services and attract potential clients with specific needs that might not be met by competitors.
Include Your Company’s Code Of Conduct – The first thing potential clients will see when they get to your company page is the code of conduct. It should cover all aspects of business, such as safety and security policies for employees, customer service standards, non-discrimination rules or even expectations about behavior at work. Potential clients want to know what type of company you run before investing in it.”
Link To Other Social Networks – LinkedIn does not allow links on profiles so linking to other social networks like Facebook helps build up a brand outside the network itself. Make sure that any posts shared on these external sites are relevant because an influx of unrelated information can lead prospects away from the site.”
Use A Custom URL – One of the first things people will go to is your company website. The custom url makes it easier for prospects to find you and provides a more individualized look.”
Look Professional With Your Company Profile Image – Prospects have an opinion about companies without even talking with them. Use a professional headshot that represents what type of image you want to project as well as making sure that everything else on the profile like contact information, work experience, etc. all match up.”
Create An Interactive Bio Section That’s Not Just About You – Showcase some skills or personality by including favorite quotes such as motivational sayings, books read recently etc.”
“No matter what type of business you have, a company profile is an important part to your marketing strategy. The words should be clear and concise so that you can get the most out of this space.”